Do You Know What is "Cognitive Dissonance"?

Cognitive Dissonance is a conflicting mental situation where the mind is trying to reconcile conflicting information.  (see http://en.wikipedia.org/wiki/Cognitive_dissonance )

It is interesting how many participants of TVI Express are showing attitudes of cognitive dissonance. Here are some of the symptoms:

The Belief Disconfirmation Paradigm
Dissonance is aroused when people are confronted with information that is inconsistent with their beliefs. If the dissonance is not reduced by changing one's belief, the dissonance can result in misperception or rejection or refutation of the information, seeking support from others who share the beliefs, and attempting to persuade others to restore consonance.

When confronted with the facts that TVI Express is an illegal pyramid scheme under prosecution in multiple countries, the defenders, behaving like UFO cult members (who realized the world was NOT ending), started to attack the truth (seeking to refute it somehow), seek support from others who share their beliefs, and attempt to persuade others that TVI Express cannot be a scam, often by using logical fallacies. 

The Effort-Justification ParadigmDissonance is aroused whenever individuals voluntarily engage in an unpleasant activity to achieve some desired goal. Dissonance can be reduced by exaggerating the desirability of the goal. 

When confronted with the fact that TVI Express relies on recruiting people, not on selling anything, the participants deluded themselves by claiming "it's networking", "it's hard work", "I am earning life-changing income" and so on. In many cases, they haven't earned a single dollar, they merely have progressed a few levels in the "board", but they are acting as if they have made great progress toward their goal, because they chose it, and thus they need to justify their unpleasant activities: dragging other people into the scam. 

Which is yet ANOTHER way TVI Express is very much like a cult...