Monday, June 28, 2010

A couple more thoughts about piracy of TVI Express content

As per TVI Express "disclaimer", you are NOT supposed to copy or repost ANY content from TVI Express. You are authorized to print extra copies, but reposting its announcements, clearly crosses the line according to TVI Express' own website.

Yet this is done on virtually all TVI Express websites. The logo was pirated. A lot of art was pirated. Some TVI Express websites are in fact, wholesale copies of the original, though some have reformatted them into a different look, at least. There is NO WAY you can argue all that as "fair use". Just a logo? Maybe. The entire announcement, including the graphical header? Doubt it.

Which brings four things to mind... 

1) If TVI Express WANTS them copied, why don't they just say so? TVI Express have modified their websites many times before, and whatever language they need to add for this would be minimal. Yet this was never done.

2) If TVI Express just want them linked, not copied, why would they intentionally hide the URL? (I know how to link to any announcement directly, but then I know Javascript pretty well)  It makes no sense.

3) Do TVI Express members actually read or even CARE about the terms and conditions that they supposedly agreed to?

4) Why haven't TVI Express done anything about all these copyright violations? One of the Vietnamese TVI Express websites is IDENTICAL to the regular TVI Express website except it's been translated into Vietnamese, and some minor details changed.

Which brings to mind some possibilities... Keep in mind these are merely possibilities, not allegations.

a) TVI Express is too busy to enforce copyright of their own material

Possible answer, but unlikely. Any reputable company knows that their image is one of the most important items they own, and you can't protect your image if you don't control your own copyrighted material. Who knows what mischief can be done with the logos and whatnot?

It is also interesting that "TVI Express" is not registered as a trademark or service mark that I know of. While it is not needed, it is an indication of how serious the company is about protecting its name.

b) TVI Express don't care about copyright of their own material

Far more likely, since they have had almost 18 months to think about it. The interesting question is... why?

Logical extrapolation: they don't care, because it is NOT important.

Why is it not important? Because the whole thing is a scam. (yes, that's an opinion)  Why spend time and money on stuff that doesn't bring in more recruits? The more recruits, the more the "owners" of TVI Express will cash out. (those are facts)

So why have a copyright clause at all? Because all companies have one. It's good disguise. (facts) it was probably NEVER intended to be enforced. (Yes, that's an opinion.)

Yes, the reasoning is pretty thin. Do you have a better explanation on why a company would have a copyright clause that was never enforced? 
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