Why do TVI Express distributors lie

Truth on MLM discusses why do participants in a recruiting MLM (we've explained how TVI Express is such by match it four red flags out of five) continue to believe in the scam...

...Thus, recruiting MLM’s are inherently flawed systems that promise ongoing residual income, but deliver very little except financial loss at the least, and loss of treasured relationships and values of honesty and integrity at the worst. They maintain themselves by continuous recruitment of new recruits, as investing participants give up or run out of funds and leave the system. Victims almost never file complaints with law enforcement because (1) they have been conditioned to blame themselves for their “failure,” (2) they fear consequences from or to friends of family they have recruited – or who recruited them, (3) they fear self-incrimination for have (unwittingly) victimized others by recruiting them into the chain (in order to recoup their initial and ongoing investments), and (4) simply not understanding what happened to them. And since the squeaky wheel gets the grease in law enforcement, officials rarely take action.
-- cited from http://www.mlm-thetruth.com/5RedFlags-summary

I don't know about 2, 3, and 4, but I can find plenty of evidence for 1.

"Some netwotkers don't take responsibility for what happens around them, they don't take responsibility for faillures and blame others. And if you're like that, then you're not going to grow." 
-- cited from http://hubpages.com/hub/The-TVI-Express-Controversy

Actually, I found one for  2 as well...


TVI Express distributor defrauded friend out of thousands, friend forced to sue

If any one tells you that if you cannot succeed, it must be your own fault, run away and cut your losses.