Friday, February 19, 2010

TVI Express's relation with Travelocity, real, but not much there

A lot has been said about TVI Express and its alleged relationship with Travelocity. Proponents of TVI Express use it to boost their claims of "legitimacy" (you can actually book trips and whatnot on it, so it must be legit!) and Opponents of TVI Express (I must claim membership as well) see that as a sign of fraud, not legitimacy.

Well, today I will show you just how easy it is to create that "back office" booking travel, under the TVI tab "Travel Express".

You see, Travelocity has this Travelocity Affiiliate program, called "World Choice Travel" or WCT, that not many people know about. Any body off the street can open a website for this, provided you do the following:

  • You plan on implementing the WCT booking engines on your site within 30 days.
  • You will not feature our competitors' booking engines on your site without WCT's authorization.
  • You are confident your minimum sales will include no fewer than 40 hotel or airline bookings per month.
  • You have experience with online marketing and driving traffic to your website, including Search Engine Marketing (SEM).
Yep, that's it. That's why TVI Express's "back office" looks exactly like Travelocity. It accesses the same engine. Does that make them "associates" in any way? Only in the way that Amazon Associates is associated with Amazon.

So those of you who thinks that TVI Express's "relationship" with Travelocity somehow legitimizes the company... It doesn't. Not by any stretch of the imagination, not when there really isn't any "standard" to be qualified. I can set one up in 48 hours myself.

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