TVI Express Spam always comes in waves... why?

Often, when you spot one piece of TVI Express spam, you find it at half a dozen different places. albeit with slightly different titles. Here's a piece that showed up at at least five blogs (if not more), probably through some sort of robo-posting script:

There is no doubt this is the SAME EXACT ARTICLE, with slightly different titles, being posted and reposted on unrelated forums and blogs. And they are all by James Hicks, whom we have highlighted before.

Furthermore, the conclusion had been rewritten and watered down. I have highlighted James Hicks before as an OPPONENT of TVI Express, saying he would NEVER join TVI Express. So why do all these articles sound like weasel articles?