Would you read any Press Release sites? No? Neither would I, since Press Release is never checked for accuracy. On the other hand, that doesn't stop spammers dumping words onto such sites hoping some moron will see it. Here, someone decided to spam some blatantly obvious ideas as if they are some marketing secrets to be shared.

Basically, the article says you need to recruit people, then use them to help you recruit more people.

Doh!