Sunday, August 8, 2010

7 key traits of MLM analysis applied to TVI Express

Raymond Fong on betternetworker wrote an article on 7 traits of MLM for you to consider. Let's apply his "system" to TVI Express, and see how it turns out:

http://www.betternetworker.com/articles/view/mlm-news/companies/christina-aguilera-7-tell-tale-signs-of-mlm

1. Does the Company Allow Its Distributors to Use Its Brand Name?

Simply put, do you get in trouble if you so much as publicly mention the company’s name and announce that you are a distributor?  Does their legal police come knocking and threatening you with a lawsuit on the basis of trademark infringement?

TVI Express supposedly has limits in the terms and conditions, and disclaimer sections of their website, that says your right to use their content is limited. However, nobody thus far has EVER been punished in public for violating any of those limits or restrictions. 


2. Analyze the RISK Factor

Welcome to the business world where risk is an inherent aspect of our daily lives :)

Ask yourself what you are/will be giving up to be a part of this business opportunity - give up in terms of money, time, effort, etc.  Then ask yourself... do the (potential) rewards justify these things you are giving up?

About TVI Express... the risk is you are recruiting family and friends, as well as a lot of making stuff up, and/or telling a lot of half-lies. For example, will you tell your friends and family that "TVI Express is a company headquartered in London UK" when it is in based based in India and CyprusWho will you recruit once you ran out of family and friends? Will you risk only $250+fees for ONE membership, or will you go for multiple memberships? What will you tell your friends and family if this turned out to be a scam?


3. How Good is the Product?

If a product blows, is overpriced, and/or undesirable, that makes for a pretty tough business model to build on eh?  Examine the product carefully, don't get sucked in by the razzle-dazzle compensation plan, that comp plan means jack if you can't sell the product and can't get anyone excited about selling the product.

As there is no product to sell to the outside, there is no business model. The compensation plan is all razzle-dazzle. Nobody even know what the product is.  


4. What’s the Compensation Plan Like?

This is simple... WILL you get paid and WILL you get paid enough within the timeframe you want? 
Some MLM companies have compensation plans that pay you well while others have compensation plans that only PRETEND to pay you.  Get me?

Before you claim you got paid $10000 or whatever about TVI Express, you *did* read that they only pay you via eWallet, right? If you want REAL money in your pocket, you have to transfer that eWallet to somebody like LibertyReserve, THEN from there to your bank, paying fees and taxes and other at EACH STEP. So, do you really get paid? NOT EXACTLY. 

5. Is the Training All Just “Hoo-Rah-Rah”?

You know how this goes... when you show up for functions, meeting, and live events, are they all just “hoo-rah-rah” or do they actually have any substance? 
If they are all just about pumping you up, then how do you expect to grow as business person trying to grow a sizable business?  Find a company that is interested in developing you as a person, entrepreneur, and marketer.

Any training is strictly unofficial, and mostly hoo-rah-rah.  How many ways can you recruit somebody?

6. Does It Allow You to Market the Way YOU Want to Market?

It’s called network/multi level MARKETING for a reason.. because the idea is that you are suppose to MARKET your business/those products – I know, what a concept right?

Technically there is no limit on how you can market in TVI Express, but how many ways are really there? All the videos have been copied. All the webcam-style appeals already done. Email is boring. TV ads and Radio Ads are expensive, and returns are nebulous, and draws attention from the authorities.  You *could* set up a booth at a flea market, but you risk too much face time in uncontrolled location. There is a reason why TVI Express thrives on the Internet... virtual anonymity, and virtual lawlessness.



7. Personal Experience… So Far

You may not have had much experience with that specific company but maybe you’ve had SOME.  From what you’ve seen and know so far, how do they make you feel?
How did/does your upline and team make you feel?  At the end of the day, if, for whatever reason, you have some negative feelings toward this opportunity, you ought to examine why and perhaps even considering something else that makes you feel better.

That, is up to you. I can't speak for you, I can only speak for myself. 
I know a LOT about TVI Express, and I can tell you that I wouldn't touch TVI Express with a 10-foot pole. You are virtually REQUIRED to tell half-lies or outright lies to people ("it is headquartered in London!"), use logical fallacies to prove your point ("it pays, therefore it is legitimate!"), and so on. If you can actually sleep well at night after telling so many lies, I would suggest a career in politics, not TVI Express.
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